“Today, the creative elements that represent you will be seen thousands of times, and for some, in less than a minute. That’s why individually, every single piece of your story will always be as important as how they all work together.”

CREATIVE DESIGN & DIRECTION

We begin working on a creative element by asking what its job is and where. Do the words or images introduce something or someone? Does the piece stand alone or is it part of a something else, a series of messages? Does it explain or ease the pain of things that are technical? ” Is it exciting or quiet, does it whisper or SCREAM or speak confidently somewhere in between. The look and style, is it raw and pushy, or is it genuine and very real? Is it bright and FUN or cool, quiet, and elegant.

With a better understanding of these things, we get to work and show you some ideas, words and images in different approaches. If one of them connects with you more than the others, we continue designing the visuals, refining the message and moving forward, integrating all of our collective best choices until each piece is approved, wrapped up and ready to deliver.

Today we know the creative elements that represent you will be seen thousands of times, and for some, in less than a minute. It’s why individually, every single piece of your story will always be as important as how they all work together.